Red Door Wellness is a holistic wellness practice run by Aimee Jo Davis.
Aimee had wanted a warm, cozy look that was striking, yet easy on the eyes. After some brainstorming I came up with an Autumnal design that I felt portrayed the image she wanted to give her business.
As a logo, we didn’t feel the banner text with the opaque leaves was a solid enough design, so I hit the pad and sketched out a few ideas based on various door styles and key holes. The design she decided upon incorporated the obvious door theme but with a subtle corner effect to help it stand aside from other door logos we had seen.
As a personal touch, the window panes in the logo were inspired by Darren and Samantha Steven’s front door in the 1960s television sitcom Bewitched.